About Me
I’m Poonam, the founder of ASE Coaching.
I am a human being with strengths and flaws, just like everyone else in this world. What truly lights me up is supporting ambitious young professionals and business owners like you to step into your leadership potential, build purpose-driven businesses, and thrive.
I love connecting with people, understanding each person’s unique journey, goals, and obstacles. I’m deeply passionate about business and personal transformation, and I use my different thinking hats to help people grow with more clarity and confidence.
When I’m not working with clients, you’ll find me recharging in nature, doing yoga, boxing, or losing myself in the joy of social dancing. These are my ways of grounding myself and tapping into my creativity.
Growing up, I was always known as a go-getter, but I’ve also faced my own hurdles and moments of feeling stuck. I truly understand the fears and limitations that can hold us back.
My curiosity and strong growth mindset led me to discover powerful tools and techniques, including coaching, to overcome these challenges. Now, I’m dedicated to sharing these insights and empowering you to transcend your own limitations and create the impactful career or business you’re truly capable of.
Coaching is not just a service.
It is an investment in the person you are becoming, and the business, career, and leadership growth that can follow.
What is coaching?
Coaching helps you clear the mental clutter and move forward with clarity.
The International Coaching Federation describes coaching as a thought-provoking and creative partnership that helps people maximise their personal and professional potential.
At ASE Coaching, we believe you are already creative, resourceful, and whole.
Coaching helps you slow down, clear the mental clutter, and understand what is shaping your thoughts, decisions, and behaviour. Through powerful questions, honest reflection, and practical action steps, you begin to see what is working, recognise what is holding you back, and move forward with more clarity.
This is why many high-performing people work with coaches. Not because they are incapable, but because growth happens faster with the right support beside you.
coaching grounded in meaningful transformation.
My coaching experience has allowed me to support entrepreneurs and professionals as they navigate business, career, and leadership growth.
Connected To



Ready to grow without losing yourself?
Let’s talk about where you are, what you are navigating, and the growth you want to create in your business, career, or leadership.
